2021Indy Racing Experience

Responsibilities: Competitive Analysis | Wireframing | Prototyping | Guerilla User Testing | Gathering Data | Synthesis

Results: Improved user experience raised consumer opinion of brand.

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After: New registration prototype in Adobe XD
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After: Connecting screens in XD ire-ux

2019OMS

Responsibilities: Secondary and Primary Research |  Information Architecture |  Persona Driven Design |  User Testing |  Code Development |  Devops UX

Results: This project was a fulltime job for 5 years. I basically overhauled their donation checkout system experience because the current one had a failing UX affecting users dropping off the site. I used Logrocket to detect where users were dropping off and improving the visitor workflow. Once we launched this... donation flow changed exponentially bringing in $1M of new donors contributions. I also worked extensively on the CMS integration with CRM designed to retarget visitors and keep them coming back. This client had a rare niche following. Their email newsletter had a crazy open-rate of something like 60%.

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Rich Danzeisen
Rich Danzeisen
Exec Dir OMS

Believe it or not, George accomplished a full digital transformation for OMS within 5 years. First on the list is he turned around our outdated online presence with his UX/SEO methods. His results directly impacted millions of dollars for years to come.

George's humility in leadership has been his key to transforming our culture. He gets things done by keeping everyone on the team involved. He understands the full-stack web in order to pull together all the resources of the web to convert. He puts his soul into work.

2017REMEMBER NHU

Responsibilities: Generative Research |  Information Architecture |  Persona Driven Design |  Prototyping |  User Testing |  Gathering Data |  Synthesis

Results: In just a few years time, increased growth of constituencey and donations from $300k to $3M+ annually.

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Anne Moyer
Anne Moyer
Assistant Treasurer

We were able to quadruple the number of donations, and this is mostly due to George. I used to put 30 hours a week processing donations, now it’s 8 hours a week.

George created our online donation system, which has had a huge impact. In the past, if someone wanted to donate via credit card, they would have to call me and I would input all information into our banking system. Luckily, George designed a website to allow donors to donate online.

2014TWINDISC

Responsibilities: Quantitative Analysis |  Information Architecture |  Persona Driven Design |  User Experience Research |  Code Development

Results: Continued sustainability of a 100 year old brand of a fortune 500.

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John McCaig
John McCaig
Owner Quinlan Marketing

George was essential in persuading our clients to adopt a UX philosophy. With his direction we developed, launched and maintained successful websites for clients of all sizes, including Fortune 500.

He allowed us to develop a new profit center in web development. Just as important, his website creative philosophy provided an easy and welcomed transition for our designers and writers. We could utilize our creative team on both conventional and digital communications. George significantly contributed to my company economically and culturally.

2013UMBAUGH

Responsibilities: Quantitative Analysis |  Information Architecture |  Persona Driven Design |  User Testing |  Code Development

Results: Continued sustainability of a growing financial institution ready to raise it's resell value.

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2012SHOESTORES

Responsibilities: Descriptive and Quantative Research |  Information Architecture |  Persona Driven Design |  User Testing |  Code Development |  DevOps UX

Results: The Stout family of Stouts Footwear asked me to optimize their online sales process. I did and it's had a lasting effect for 10 years now. Selling over $1M annually up 900%. They have been very pleased. But it's taken a lot of work to get there.

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Brady Stout
Brady Stout
Owner Shoestores.com

George helped us transform $8k monthly sales into $100k monthly sales. It's as simple as that.

He put a lot of time and pain into converting sales through his SEO + UX + Devops methods. And we learned a ton about web conversions over the last 10 years. It's been a crazy ride.

2011Branchanywhere

Responsibilities: Pure and Competitive Research |  Wireframing | Prototyping |  Field Studies |  User Testing | Gathering Data | Synthesizing Data

Results: Used in tradeshow to raise national interest in mobile libraries.

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2011EVANCED SOLUTIONS

Responsibilities: Quantiative Analysis |  Information Architecture |  Persona Driven Design |  User Experience Research |  Code Development

Results: The owner-stakeholders brought me in to set growth benchmarks using customer personas to let them eventaully resell the company at some astronomical valuation. The company became a huge success in the library services market and eventually sold at a value that let the owners retire.

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2012Allison Mobile App

Responsibilities: Descriptive and Quantative Research |  Information Architecture |  Persona Driven Design |  User Testing |  Code Development |  DevOps UX

Results: Speed-to-market. Allison was going public and it was important the brand be out there on mobile platforms.

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2011Allison

Responsibilities: Generative Research | Information Architicture | Wireframeing | Prototyping | User Testing | Gathering Data | Synthesizing | HiFi Design | Interaction Design | Coding

Results: Imporved user experience to sustain company product offering in tradeshow

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2009DERMATOLOGY INC

Responsibilities: Quantitative SEO Analaysis |  Information Architecture |  Persona Driven Design |  User Experience Research |  Code Development

Results: Growth is not good unless it sustains. Work started on this site over ten years ago and led to considerably new business. The Keywords for 'Dermatology Indianapolis' continue to rank high on google's landing page.

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Jeff Pope
Jeff Pope
Creative Director at DeveloperTown

George's persona driven design process helped the client make informed decisions on how their content would impact both the googlebot and the end-user.

I was starting a company that built software for other companies. We needed somebody who understood design thinking, user experience, and SEO, so we hired George. He brought a lot of leadership skills and a calm, philosophical approach through thinking deeply about how others feel emotionally. He’s a genuinely compassionate person, which is a rarity in the IT world.

2008LILLY

Responsibilities: SEO Analytics |  Information Architecture |  Persona Driven Design |  User Experience Research |  Code Development

Results: Client NDA prevents me from sharing many details on this landing page. Ask me anything in person.

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Jon Arnold
Jon Arnold
Tuitivegroup founder

George's performance on the Lilly UX redesign was stellar to say the least.

Ten years ago, my company was doing a lot of UX design and we needed a Information Architect. We hired George which was a big relief for me; he is a leader who gets stuff done, who is curious about trying new things, and is very innovative. There was a kind of fearlessness to him. He implemented certain processes or technology that we still use to this day, ten years later.

2008Warnerpress

Responsibilities: SEO Analytics |  Information Architecture |  Persona Driven Design |  User Experience Research |  Code Development

Results: Client NDA prevents me from sharing many details on this landing page. Ask me anything in person.

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2008St Lukes

Responsibilities: SEO Analytics |  Information Architecture |  Persona Driven Design |  User Experience Research |  Code Development

Results: Client NDA prevents me from sharing many details on this landing page. Ask me anything in person.

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2004ICN

Responsibilities: Information Architecture |  SEO Analytics | Searchability UX | Web Management

Results: Exponential increase converting students to use distance education as an alternative to traditional on campus education. We ranked five years leading in search results for distance education services in Indiana. We also met student enrollment goals.

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Jason Patterson
Jason Patterson
VP of SRE, Nationwide

George's UX work definetely impacted the Indiana College Network (ICN) success story.

For most developers, they want to do something cool with tech - helping the world is a byproduct. George is actually trying to ask, ‘How can user-centered design impact the world? Tech is the tool rather than the main purpose; he uses tech as a connection with others. He’s excited to communicate about it and help people. He’s an evangelist.