Allison Transmission — Interactive Trade Show

Generative Research · Information Architecture · Wireframing · Prototyping · User Testing · Synthesis

Designing an interactive booth touch-screen kiosk allowing commercial fleet specifiers to filter and explore heavy transmission models.

At major industrial trade shows, Allison Transmission needed a durable, intuitive kiosk interface for booth visitors to navigate their deep catalog of commercial-duty transmissions.

George conducted generative research on vehicle specifier requirements, designing wireframes and tactile touch interactions that enabled fleet managers, engineers, and distributors to explore transmission ratios, torque capacity, and engine compatibility at a touch.

Artifact Evidence

Delivered a high-traffic kiosk application for Allison's global trade show exhibitions, providing visitors with frictionless self-serve specification discovery.

Source: Allison Transmission Project Archive (2011)