- Client
- Dermatology Inc.
- Category
- Patient Digital Architecture & Clinical SEO
- Evidence
- Attributed Outcome & Stakeholder Attestation
Case Study Record · 2009
Dermatology Inc.
Quantitative SEO Analysis · Information Architecture · Persona-Driven Design · User Experience Research · Build
Bridging clinical medical terminology with patient search behaviors to transform multi-clinic appointment booking.
Dermatology Inc. was a premier regional medical practice. Prospective patients with common skin conditions were failing to discover the practice online because the legacy website was organized around technical dermatological taxonomy rather than the symptoms and queries patients actually typed into search engines.
George performed quantitative search analytics, modeled patient personas, and restructured the digital architecture to align patient search intent with clinic services, physician credentials, and direct appointment scheduling.
Achieved top organic search rankings for regional dermatological conditions, producing sustained growth in new patient appointment requests across all clinic locations.
Source: Jeff Pope, Creative Director at DeveloperTown
“George turned Dermatology Inc's online footprint into an accessible, high-converting patient channel. His rigor in research and taxonomy continues to set the benchmark for user-first digital architecture.”