One Mission Society (OMS)

Secondary & Primary Research · Information Architecture · Persona-Driven Design · User Testing · Code Development · DevOps UX

A five-year digital overhaul of an international non-profit's checkout and CRM infrastructure that drove over $1M in newly converted donor contributions.

One Mission Society had operated with an aging digital presence where the online contribution process was actively failing—prospective donors were dropping off at checkout due to unclear fund categorization and clunky transaction forms.

George deployed LogRocket session telemetry to observe user drop-off points in real time. Over five years, he rebuilt their donation flow, redesigned their information architecture around visitor personas, integrated CMS with automated CRM retargeting, and led DevOps UX to ensure high-speed global availability.

Attributed Outcome & Stakeholder Attestation

Overhauled donation flow changed contributions exponentially, bringing in over $1,000,000 in new donor revenue. Email newsletter engagement achieved an exceptional ~60% sustained open rate.

Source: Rich Danzeisen, Executive Director OMS

“Believe it or not, George accomplished a full digital transformation for OMS within 5 years. First on the list is he turned around our outdated online presence with his UX/SEO methods. His results directly impacted millions of dollars for years to come. George's humility in leadership has been his key to transforming our culture. He gets things done by keeping everyone on the team involved. He understands the full-stack web in order to pull together all the resources of the web to convert. He puts his soul into work.”

Rich Danzeisen Executive Director, OMS