Remember Nhu

Generative Research · Information Architecture · Persona-Driven Design · Prototyping · User Testing · Gathering Data · Synthesis

Replacing 30 hours per week of manual banking entry with an automated donor UX that scaled organization contributions from $300K to $3M+ annually.

Remember Nhu operates globally to prevent child sex trafficking. Prior to George's engagement, their donation system was manual: whenever a supporter wished to donate via credit card or pledge recurring monthly sponsorship, they had to phone the office, where staff manually transcribed and entered credit card details into bank software.

George conducted generative research with supporters and staff, designed intuitive sponsorship and donation workflows, and implemented an online system that automated recurring credit card processing directly into their accounting system.

Attributed Outcome & Stakeholder Attestation

Constituency and annual donations surged from $300,000 to over $3,000,000 annually. Manual donation processing time was slashed from 30 hours each week down to just 8 hours.

Source: Anne Moyer, Assistant Treasurer

“We were able to quadruple the number of donations, and this is mostly due to George. I used to put 30 hours a week processing donations, now it’s 8 hours a week. George created our online donation system, which has had a huge impact. In the past, if someone wanted to donate via credit card, they would have to call me and I would input all information into our banking system. Luckily, George designed a website to allow donors to donate online.”

Anne Moyer Assistant Treasurer, Remember Nhu